Digital Copenhagen 2014 - Craig Tuck, RadiumOne

Data from the social media that reveals what is being shared is extremely valuable these days. However, a growing amount of user engagement and sharing is completely untraceable as it lies hidden within what is know as the "Dark Social".

Here, Craig Tuck elaborates on what the "Dark Social" phenomenon entails and how one can shed some light in the dark and access some of the hidden data.

Editorial Lead: Lasse Ladefoged

Photo & editing: Martin Semler og Jesper Jakobsen